IKEA Switzerland launches JobBot via WhatsApp
Zürich, November 15, 2024 – IKEA Switzerland has partnered with Memacon, a leading provider of tailored chatbot and AI solutions, to develop and launch the innovative JobBot on WhatsApp. This cutting-edge recruitment tool simplifies the application process for candidates while optimizing workflows for recruiters.
“At Memacon, our goal is to create communication solutions that connect businesses and people seamlessly. With the JobBot, we’ve empowered IKEA Switzerland to enhance their recruitment process while staying true to their people-first philosophy,” said Moritz Beck, CEO of Memacon.
The JobBot, designed and implemented by Memacon, allows applicants to apply directly via WhatsApp without needing to switch platforms. A user-friendly chatbot, developed with Memacon’s expertise in conversational AI and user experience, guides candidates step-by-step, matching them with suitable positions based on their information. The process is fully compliant with GDPR regulations, ensuring data security and privacy.
Ananda Buchmüller, Project and Employer Branding & Talent Sourcing Leader at IKEA Switzerland, added: “The collaboration with Memacon has been exceptional. They understood our values and created a solution that bridges technology and human connection. The IKEA JobBot not only simplifies the application process but also helps us build stronger relationships with candidates.”
By automating repetitive tasks, the JobBot frees up recruiters to focus on meaningful interactions with applicants. Unlike many other AI tools, the JobBot does not rely on automated decision-making processes, ensuring IKEA Switzerland retains full control over recruitment decisions.
“The JobBot aligns with our values of accessibility and simplicity,” says Parag Parekh, CDO at IKEA Retail (Ingka Group). “Through solutions like these, we are reimagining our digital tools to create connections that matter. Our omnichannel approach is about meeting people where they are, ensuring their IKEA experience is seamless and valuable across every touchpoint.”
With Memacon’s support, IKEA Switzerland has also integrated a talent pool feature into the JobBot, allowing candidates who are not immediately matched with a role to stay connected for future opportunities. This approach enhances IKEA’s ability to quickly identify and engage qualified talent in an evolving job market.
About Memacon
Memacon specializes in developing tailored chatbot and AI solutions that optimize business processes and improve customer engagement. With a focus on innovation and human-centered design, Memacon empowers organizations like IKEA to leverage technology for meaningful and efficient communication.
About Ingka Group
With IKEA retail operations in 31 markets, the Ingka Group is the largest IKEA retailer, accounting for approximately 90% of IKEA’s retail sales. As a strategic partner, the Ingka Group develops and innovates the IKEA business and helps define shared IKEA strategies. The Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It consists of three business areas: IKEA Retail, Ingka Investments, and Ingka Centres.
